Today it´s not about books, it´s about having a dream and working hard to make it a reality. Valerie Ross presents her hair product line and shares her journey with us.
-Tell us a little bit about yourself:
I developed the ThirsT Hair line of hair care products in 2009 with the desire to create a unique and natural hair care line that would be beneficial and properly balanced to meet the needs of customers of all hair types, especially those with dry and/or damaged hair. My company is located in San Diego, California.
I started my career as a quality control chemist in 1996 and progressed to process engineer in the manufacturing industry. I went on to acquire my PhD with a specialization in organic chemistry in 2006 from the University of Liverpool, UK. So, I have really incorporated my scientific background to formulate an effective, high quality product. As I am originally from the United States, I completed my undergraduate studies here. However, I completed my graduate research in the UK, so I also incorporate the unique global insight that I have gained from my international research into the ThirsT Hair care line. I follow advancements occurring globally in natural formulation science. Most importantly, I have a genuine passion and drive to grow this product line and I am really excited to pursue this.
-How did the idea of ThirsT hair come about?
Well, there were multiple inspirations for the ThirsT hair care line…the underpinnings of all of this began when I was a young child. As I have dry, kinky hair, I have always found it a challenge to find really beneficial hair care products and have always sought out product ideas. So you can say that this has been a lifelong pursuit for me. Further, In 2006, I witnessed several people very close to me suffer from deterioration in health that I attribute to environmental factors. I have always been interested in healthy products, but at that time, I was driven to do something beneficial and natural. Ironically, I was working in the Biotech industry at the time and was working with quite toxic chemicals. I had been working through ideas, when I came to be inspired to just pursue something that I was truly passionate about. So, in 2009 I decided to take a leap of faith and pursue my passion for hair care by developing a line of mild products that are also environmentally friendly.
-Which products are available at the moment and for what hair types do you advise they be used?
Currently, I have shampoo, conditioner, leave in conditioning serum, and a leave-in oil based product. The shampoo and conditioner as they are well balanced can be used for normal to dry hair types. The Leave-in Conditioning Serum is optimized for dry, medium porosity hair and the Oil-based Leave-in Conditioner is optimized for dry, high porosity, and/or kinky hair types. I will be launching hair gel and hydrating mist products later this year.
There are so many hair care products on the market today. What makes yours different?
My products are developed to be even more balanced and nourishing than the other labels on the market today. As the founder, lead development chemist, and spokesperson for this brand, I can advise that we have a strong mission to deliver products that are formulated to be more enriched in natural botanicals than the leading products on the market and the ThirsT Hair care line is so well balanced so that it does not weigh down the hair. All customers are welcome to contact us directly with any questions to learn more about the products and may subscribe to our newsletter for updates and hair care tips. You can view more information about the products on at website at http://www.thirsthair.com.
-What challenges have you faced in making your dreams a reality?
It is definitely not an easy path and requires great dedication. The biggest challenges have been financing to build the business and product marketing. You can really produce the best product and put it on the market, but without the appropriate marketing strategy, it can be very difficult to ever get your brand recognition. These are two major obstacles that everyone will face when launching a new business – how successfully these are handled are major determinants of success for a business.
Can you give us three home remedies for hair?
Remedy #1: Removing hair product residue from hair: mix apple cider vinegar with equal part water. Apply this after shampoo. Work through wet hair; allow to remain in hair for a few minutes, then rinse and condition as usual.
Remedy #2: Stimulation of follicle to promote hair growth: mix 1-2 drops each of peppermint oil, rosemary oil, and lavender oil with approximately one teaspoon of carrier oil (i.e. olive oil, almond oil, etc.). Massage this mixture into the scalp. Repeat this regimen 1-2 times per week.
Remedy #3: Frizzy hair remedy: Mash up half an avocado, mix in a couple of teaspoons of honey. Add this to clean damp hair and let it sit for about 15 minutes before rinsing.
All three of these techniques are really effective for the respective hair issues.
-Where would you like ThirsT Hair to be in five years time?
I would be very happy to see the company grow exponentially in five years time. I would like to expand the product line and its visibility in hair salons globally.
-An indispensable hair product for you?
I find the whole ThirsT Hair shampoo, conditioner and oil-based leave-in set indispensable. These products work great as a set and give my hair the right conditioning that it needs.
-There is an unspoken popular tendency for a woman to cut her hair when she gets to a certain age: how can we maintain a healthy mane that defeats the passage of time?
That really requires various components. What we put inside of our bodies is just as important as what we put on it. Maintain a healthy diet, supplementing any deficits. Use natural, nourishing hair products and maintain diet that helps to combat environmental toxins/impacts. In the future, as the ThirsT Hair line grows, I would like to launch a line dedicated to this specific market. Notwithstanding, a healthy diet, lifestyle, and self-image go a long way!