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An insight to Joy Chico Ejiro; Nollywood producer and entrepreneur.

Today I have Joy Chico Ejiro as a guest on my blog. A movie producer and fashion designer, she is here to invite us all to the London premier of her new movie… “Night Bus to Lagos”.

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-How did you get involved in the movie industry?

My journey started 22yrs ago. Back when my husband and I were dating, in January 1997. I was an undergraduate, majoring in English, in the University of Lagos and supplemented my income by selling items of clothing to students. He noticed how passionate I was about the fashion industry and asked if I would like to be responsible for dressing the actors in the movie he was working on at the time. I said yes; and that was how it all began. After years of hard-work, I became the most sought after costumier in Nollywood.

-What memories do you have about the first movie you produced? 

The first movie I produced was “Daybreak, it was shot in 1998 and it featured Omotola Jalade Ekeinde, Olu Jacobs and Emeka Ike. It was a huge success and marked a difference in the movie industry. Full of glamour, beautiful scenery and excellent locations, it showcased fashion in an innovative way and featured one of the then giants of the industry; Olu jacobs. The movie raised the bar and revolutionized the Nigerian movie scene. I still get positive reviews on the wardrobe and costumes from that movie till this day and it fills me with an incredible sense of accomplishment.

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A Chico Ejiro production.

-And now…”Night bus to Lagos”; What does this movie mean to you?

Night bus to Lagos is a comeback movie for my husband and I. Our last movie before this one was shot 5 years ago, “Open Marriage”. I took a break after that to build up my fashion label; Realcolours while my husband delved into directing and producing  TV series. We kept talking of going back to the movie scene and four years ago, the idea for “Night bus to Lagos” originated in one of those discussions. For personal reasons, I spent quite sometime in USA and there I was able to develop and work on the plot. It has been a long journey but the outstanding reviews have made all the hard-work and sacrifices worth it.

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-What genre is it? It is a romantic comedy.

-Where and when can we see it?-In cinemas all over Nigeria and the London premiere is on the 24th of May in Broadway theater, Barking, London.

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-Is there a particular movie theme you haven´t worked with that interests you? 

My husband and I have directed and produced almost all movie genres. But I love action movies, I hope to be able to work on more and entertain my audience with powerful story-lines and special effects. I intend on challenging myself as a producer to reach higher heights.

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Joy showcasing one of her personal designs for Realcolours.

Movie trailer: https://www.youtube.com/watch?v=jXRftdXbWcw

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Author:

Author of I stand corrected, When I grow up... Bienvenidos a gatos anónimos, Pasarse cuatro Pueblos and Sesenta segundos dan para mucho, Patricia Asedegbega Nieto was born to a Spanish mother and a Nigerian father in Madrid. As a child, she relocated with her family to Nigeria and later returned to Spain, where she acquired her BSc and master´s degree. She is currently living near Madrid with her family and her very stubborn cat, Merlin Mojito.

9 thoughts on “An insight to Joy Chico Ejiro; Nollywood producer and entrepreneur.

  1. Good job Joy!! We all love Night bus to Lagos. Romantic, funny, selfish, conceited men, just name it. From beginning to end, full of suspense. Congratulations, again n again.

    Liked by 1 person

  2. I haven’t seen Night bus to Lagos yet because I haven’t been in Nigeria but the reviews have been amazing. I’m going to Lagos this weekend and seeing the movie is #1 on my to-do list. Can’t wait!

    Liked by 1 person

  3. Congratulations Joy, and thank you Patricia for raising her on this platform. I’ve got a group of friends together and we’re going to the London movie premiere on the 24th. I look forward to that.😊

    Liked by 1 person

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